Sid Nair

Creative Director | Pilot & Aviator

Malaysia | Ho Chi Minh City | Dubai

Comfortable with ambiguity.
Strong on clarity.

13+
Years Experience
50+
Awards Won
20+
Global Brands
5
Countries
2025
March 2022 - March 2025

DENTSU

Creative Director

Toyota, Unifi, Petronas Shop
14+ films, 20+ campaigns • 30+ awards • TRR 8.0

2024
Feb 2022 - Dec 2024

THE COCA-COLA COMPANY

Brand Consultant

EuroPride 2022-2025 • Pan-European LGBTQIA campaign

2022
March 2019 - Feb 2022

DDB

Associate Creative Director

Prudential, OPPO, Unilever • 28% YoY growth
2x Campaign Asia AOY wins • #11 Hottest Creative

2019
July 2018 - Feb 2019

TBWA\WORLDWIDE

Associate Creative Director

Manulife, Bridgestone • Campaign Asia AOY Gold

2018
Feb 2015 - July 2018

OGILVY

Creative Copywriter

American Express, Formula One GP • AVA Digital Awards

2015
March 2013 - Feb 2015

MCCANN WORLDGROUP

Creative Copywriter

Aircel, Coca-Cola • Led Save our Tigers initiative

2013
Oct 2011 - March 2013

BATES CHI&PARTNERS

Intern & Junior Copywriter

Delhi Police • Foundation years strengthening art & copy craft

THE WORKING ENGINE

2025

Playbook

Design solutions that connect directly to business revenue.

Spot creative and commercial gaps during macroeconomic shifts.

Turn strategy into lean prototypes that move from concept to market.

Run with a tight team, supported by AI at both the creative and infrastructure layer.

Publication

WARC: How brands can play to win in gaming
Branding in Asia: Looking back at a Legend, Phylis Robinson
Manager Magazine: Leading through a pandemic
Branding in Asia: One under 30

Certification

Digital Marketing – Hyper Island
Storytelling & Creativity – Cannes Lions

Speaker & Panelist

World Out of Home Forum – Speaker/Panelist
Digiconfex – Speaker

Second Discipline

Pilot – Civil Aviation Malaysia

Atomic Dot

Founded a venture studio that turns atoms of thought into creative intelligence, bespoke creative branding and practical solutions or live pilots in emerging frontiers of Marketing, AI, Blockchain and tech.